About me

How it Started

When I worked in recruitment, I loved helping people optimise CVs, prepare for interviews and secure their dream positions. But my role was heavily sales-focused, which didn't align with my values and personality. As I was looking to switch away from recruiting, I stumbled across the profile of a 'career coach' and was intrigued. Their approach felt more like a sales funnel than real support, making me wonder, is this what career coaching is?

Spotting a Gap

Thankfully, no, as I discovered lots of inspirational and genuine coaches. What I did find, however, was a gap. Many career coaches had previous recruitment experience and were great at job search strategies, but lacked the psychological frameworks to support deeper career transitions, and those with coaching psychology backgrounds lacked the industry or recruiting expertise to assist their clients in entering their chosen fields.

Why AmplifyingCareers

That's why I founded AmplifyingCareers, to bridge that gap. With my recruitment background and MSc in Psychology, I combine market expertise and strategies with psychology-driven coaching, helping professionals go far beyond "just landing a role" to deeply understanding themselves and finding meaningful work that aligns with their strengths, values, aspirations and circumstances.

What Makes Us Unique

At Amplifying Careers, the focus isn’t just on getting hired, it’s on getting hired into the right career for you. Whether you're feeling stuck, unsure of your next move, or struggling with confidence in your career, I'm here to help you gain clarity, take action, and amplify your career. If you're ready to make a real change, let’s work together.

My Journey

A few years ago, I found myself at a crossroads. Having built a career in recruitment, completed multiple internships in Spain and China, and possessing first-class honours in Global Business Management (BA), I'd developed a wide range of skills but wasn't sure how these translated into other fields or roles. For the first time in what had seemed a linear path upwards, I was stuck.

Despite being great at helping others land roles through CV optimisation, interview prep and application strategy, I couldn’t see how my own skills translated into something more meaningful. For the first time, the path ahead wasn’t clear.

Finding a new direction

While navigating my own career transition, I found myself naturally helping friends to identify fulfilling paths and secure roles they were excited about. It was something I loved—and it sparked a realisation. I’d discovered career coaching.

At the same time, I became fascinated by the psychology behind our career decisions: what holds people back, what drives us, and how our values and identity shape our direction. This led me to study an MSc in Psychology while also working as a Career Consultant at a London University, supporting students in exploring their options and building confident, future-proof career plans.

Combining Recruiting Expertise, Psychology and Coaching Insights

Through this journey, I noticed a clear gap. Many career coaches had recruitment experience but lacked the psychological depth to guide real career change. Others understood mindset and theory but hadn’t been on the ground with employers. I saw the power in combining both.

Today, through AmplifyingCareers, I blend hands-on market insight with psychology-based coaching to help professionals move beyond “just getting hired” and into careers that align with who they are and what they want from life. Careers that are aligned, meaningful, and fulfilling.

Career Growth

Clients who have thrived through tailored coaching and impactful recruiting insights.

Verified on LinkedIn Recommendations - linkedin.com/in/jimmy-winfield

Jimmy was an incredible support during my job search. He patiently helped me refine my CV, which made a real difference in my opportunities. More than that, he constantly encouraged me, believed in my potential, and gave me the confidence to keep pushing forward. I truly appreciate his guidance and support—it meant a lot during a tough time. Thank you, Jimmy!

Dan Deng

From the first contact, Jimmy was always there as a Mentor and Coach, he brought out the best in me through my initial interview/consultant with him he gave me the courage and enthusiasm to successfully pass the interview with NMC. What a tremendous Leader Hays and team have at hand. A job well done Jimmy, much appreciated, can't thank you enough for the wonderful opportunity to deliver my skills and experience.

★★★★★
★★★★★
Lanre Olaiya

Empowering Career Transitions

Discover purposeful careers through psychology-driven coaching tailored for your personal and professional growth.