About us

When I worked in recruitment, I loved helping people optimise CVs, prepare for interviews and secure their dream positions. However, most of my role was sales-focused, which didn't align with my values and personality. As I was looking to switch away from recruiting, I stumbled across the profile of a 'career coach' and was intrigued.

This 'Coach' had a suspiciously large Instagram following, had seemingly bought followers, and was constantly bombarding me with sponsored posts to 'help me get hired'. The advertised program-one overpriced session disguised as a 'coaching package'- seemed more like a consultation, and having identified this person as a shark, preying on the vulnerable demographic of the unemployed, I set out to see if all Career Coaches operated like this.

Thankfully, no, as I discovered lots of inspirational and genuine coaches. What I did find, however, was a gap. Many career coaches had previous recruitment experience and were great at job search strategies but lacked the psychological frameworks to support deeper career transitions, and those with coaching psychology backgrounds lacked the industry or recruiting expertise to assist their clients in entering their chosen fields.

That's why I founded AmplifyingCareers-to bridge that gap. With my recruitment background and MSc in Psychology, I combine market expertise and strategies with psychology-driven coaching, helping professionals go far beyond "just landing a role" to deeply understanding themselves and finding meaningful work that aligns with their strengths, values, aspirations and circumstances.

At Amplifying Careers, the focus isn’t just on getting hired—it’s on getting hired into the right career for you. Whether you're feeling stuck, unsure of your next move, or struggling with confidence in your career, I'm here to help you gain clarity, take action, and amplify your career. If you're ready to make a real change, let’s work together.

Empowering Career Transitions

Discover purposeful careers through psychology-driven coaching tailored for your personal and professional growth.

Explore

About Me

A few years ago, I found myself at a crossroads. Having built a career in recruitment, completed multiple internships in Spain and China, and possessing first-class honours in Global Business Management (BA), I'd developed a wide range of skills but wasn't sure how these translated into other fields or roles. For the first time in what had seemed a linear path upwards, I was stuck.

I was great at helping people secure roles—optimising CVs, navigating the job market, and preparing for interviews. But when it came to deeper career transitions, I saw a gap. Many career coaches with a recruitment background excel at the practical side of job searching but lack the psychological frameworks or theories to help people truly align their careers with their values, strengths, and long-term goals.

Going through my career shift, I was searching for more than just a job— I wanted a career that I was passionate about. That’s when I turned to psychology. Studying how people make career decisions, what holds them back, and what truly leads to fulfilment, I realised I could combine my recruitment expertise with psychology-driven coaching to help others find clarity and confidence in their own careers.

Now, through the knowledge gained from my Master's (MSc Psychology) and extensive research into Careers, I help professionals who feel stuck find a direction that makes sense for them—one that’s aligned, meaningful, and fulfilling.

Career Growth

Clients thrive through tailored coaching and impactful psychological insights.

My career transformation has been profound, thanks to the insightful coaching I received here.

Sarah Johnson
A top view of a notebook open to a page with the headings 'The Weekly Worksheet,' 'Roles,' and 'Goals' written at the top. Each column lists aspects like spiritual, physical, mental, and social/emotional, along with a central note 'Sharpen the Saw.' A pen rests diagonally across the page. Next to the notebook is the book 'The 7 Habits of Highly Effective People' by Stephen R. Covey, placed on a textured gray surface.
A top view of a notebook open to a page with the headings 'The Weekly Worksheet,' 'Roles,' and 'Goals' written at the top. Each column lists aspects like spiritual, physical, mental, and social/emotional, along with a central note 'Sharpen the Saw.' A pen rests diagonally across the page. Next to the notebook is the book 'The 7 Habits of Highly Effective People' by Stephen R. Covey, placed on a textured gray surface.

New York

The coaching sessions has guided me through a successful career transition while helping me find balance and purpose in my professional life.

A group of people wearing black graduation caps and gowns sit outdoors, attending a graduation ceremony. The focus is on a cap with the phrase 'I'm a Social Worker! What's your superpower?' written on it. Sunlight casts a warm glow over the scene, highlighting the joyous atmosphere.
A group of people wearing black graduation caps and gowns sit outdoors, attending a graduation ceremony. The focus is on a cap with the phrase 'I'm a Social Worker! What's your superpower?' written on it. Sunlight casts a warm glow over the scene, highlighting the joyous atmosphere.
David Lee

Los Angeles

★★★★★
★★★★★

Career Amplification

Empowering individuals through tailored coaching for fulfilling career transitions.

A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.
A person is writing on a clear glass or transparent board with colorful markers, including orange and blue. The writing is a mix of text and diagrams, with words like 'key', 'leadership', and 'talent'. The person's hand and a portion of their sleeve are visible, suggesting a casual setting, possibly in an office or educational environment. The focus is on the writing and the action of using the marker.
A person holding a book titled 'Focus: The Hidden Driver of Excellence' by Daniel Goleman in front of their face. The background is a plain light color, and the person is wearing a beige shirt and jeans.
A person holding a book titled 'Focus: The Hidden Driver of Excellence' by Daniel Goleman in front of their face. The background is a plain light color, and the person is wearing a beige shirt and jeans.
A large screen displays a book titled 'Team Lead Succeed' by Nick Fewings next to a motivational quote about teamwork attributed to the same author. The background is predominantly red. To the right of the screen, there is a white analog clock. Below the screen, a video conferencing camera is mounted.
A large screen displays a book titled 'Team Lead Succeed' by Nick Fewings next to a motivational quote about teamwork attributed to the same author. The background is predominantly red. To the right of the screen, there is a white analog clock. Below the screen, a video conferencing camera is mounted.
A person, likely a coach, is focused and speaking intensely to another individual. The setting appears to be a sports event, as indicated by the presence of a cheerleader in the background and someone wearing a sports jersey. The atmosphere suggests a serious discussion, possibly during a game timeout.
A person, likely a coach, is focused and speaking intensely to another individual. The setting appears to be a sports event, as indicated by the presence of a cheerleader in the background and someone wearing a sports jersey. The atmosphere suggests a serious discussion, possibly during a game timeout.
A stack of various books is neatly piled on a dark background. The titles of the books focus on topics such as business, personal development, leadership, and psychology. In front of the stack lies a wooden board with a letter 'R' engraved on it.
A stack of various books is neatly piled on a dark background. The titles of the books focus on topics such as business, personal development, leadership, and psychology. In front of the stack lies a wooden board with a letter 'R' engraved on it.
Three individuals are engaged in conversation in a bar or cafe setting. One person is gesturing with their hand while the others smile, suggesting a positive interaction. Behind them, a banner displays the words 'Connect, Grow, Thrive.'.
Three individuals are engaged in conversation in a bar or cafe setting. One person is gesturing with their hand while the others smile, suggesting a positive interaction. Behind them, a banner displays the words 'Connect, Grow, Thrive.'.