My StoryWhy I started AmplifyingCareers.
A few years ago, I found myself at a crossroads. Having built a career in recruitment, completed internships in Spain and China, and earned a first-class degree, I had built a wide range of skills, but wasn't sure how they added up to something meaningful.
For the first time in what had felt like a linear path, I was stuck. Despite being great at helping others land their dream jobs in recruitment, I couldn't apply that clarity to myself.
While navigating my own transition, I found myself naturally helping friends to identify fulfilling paths and secure roles they were excited about. I loved this process, and upon reflection, I realised that I'd discovered a love for career coaching.
I became fascinated by the psychology behind career decisions: what holds people back, what drives us, and how our values and identity shape our direction. This led me to study an MSc in Psychology while working as Faculty Employer Engagement and Placement Manager at Greenwich Business School.
During my research, I noticed a clear gap. Many coaches had recruitment experience but lacked psychological depth to help individuals discover their ideal careers. Others understood the psychology of careers, but hadn't engaged with employers or application processes. I saw the power in combining both.
Today, through AmplifyingCareers, I blend hands-on market insight with psychology-based coaching to help professionals move beyond just getting hired, into careers that align with who they are and what they love.
More About Me “This was an eye-opening experience that helped me deeply understand my aptitudes, values, and personal mission.”

Valeria Renée Rivera
Marketing Manager, Glued
“Jimmy was an incredible support during my job search. He patiently helped me refine my CV, which made a real difference in my opportunities.”

Diana Deng
Design Engineer, Affinity Labs
“The coaching has been transformational. I now recognise my potential and have a clear outlook on my career path.”

Billy Greene
Growth Specialist, Opply
“Jimmy was genuinely invested in my growth and success, and that motivated me even more.”

Margherita Casadio
MA Luxury Brand Management